Country clubs are one of the best ways to connect with your community while enjoying your favourite sports. However, they are no longer as popular as they used to be. Sadly, people have experienced a shift in interests and country clubs must reposition themselves to attract a younger demographic.
It’s time to stop relying on word-of-mouth and start advertising your club with innovative advertising methods. Not sure how to get started? You’ve come to the right place. In this blog, we’ll be sharing six unique methods that you can use to advertise your country club. Keep reading to find out what they are…
Offer Exclusive Events
If there’s anything that country club members yearn for, it’s a certain sense of exclusivity. You can stand out from competitors by hosting the most in-demand events in your town. For example, you could organise a special valentine’s dinner with a famous singer and only allow members to make a reservation. Make sure that your events are unique and high-profile, so no plus ones allowed.
Consider Cross Promotion
Think about the different kinds of events your target audience will attend. For example, those who are members of country clubs are often interested in sports like horse riding. You can advertise on banners for horse shows and invest in cross-promotion.
Partner with Local Businesses
By partnering with businesses in your local area, you establish yourself as a trusted member of the community. Make sure you have a noticeable brand that people can recognize instantly. For example, you could sponsor a local charity or event. It’s important to partner with businesses that attract your target audience.
Make the Most of Social Media
Social media is an extremely powerful tool, and the best part about it is that it’s completely free to use. You can build a presence and interact with customers on a number of different channels. Once you identify your target audience, don’t hesitate to launch an advertising campaign.
Host a Golf Contest
The main thing that country clubs are known for are their golf courses. By hosting a contest, you have the opportunity to invite your target audience to visit the facilities and fall in love with the club. Invest in a drone to take some fantastic shots of the course and reel in more contenders.
Partner with an Influencer Family
Influencer marketing has worked a treat for many different industries, including the hospitality sector. You can invite an influencer family to form part of your country club by offering a discounted membership. In exchange for this discount, the family should help create content and advertise the facilities.
Don’t forget that your branding and advertising should be instantly recognisable. If you’ve experienced a steady decline in terms of sign-ups, it’s time to adopt a more drastic stance. Rebrand your country club in a way that attracts the younger families and demographics. Offer activities that you know they will gravitate towards and advertise on channels they frequently visit. We hope this list has inspired you to shake up your strategy!