You can hardly find a person who is not using YouTube these days. Full of entertaining videos, this platform attracts billions of users eager to unwind and watch something fun. Still, YouTube can also be an excellent marketing tool for businesses of different size and specialization. Today, almost 60 percent of marketers make YouTube advertising part of their campaigns, and for good reason. It’s a great way to quickly attract your intended audience’s attention to what’s being advertised, grow brand visibility, boost your website traffic, and much more. If you still haven’t tapped into the power of this extensive platform, it’s about time you did this.
YouTube Advertising
Social media advertising is now considered a key to successful marketing campaigns. And YouTube advertising is no exception. With its huge reach, powerful analytics tools, and targeting options, you can quickly and accurately identify and reach your potential customers. For this, you need to familiarize yourself with the main types of YouTube ads and pick the one that can best suit your marketing needs.
If you opt for a non-skippable in-stream ad type, you’ll be able to hold your viewers’ attention for up to 20 seconds (depending on your location). And if your video is powerful enough to hook your audience and give them a value proposition, your chances of success will grow manifold. So, make sure to craft a truly effective video ad capable of capturing viewers’ attention instantly.
Non-video ads also can work quite effectively for you. You can use banner ads, which can be incorporated straight into a video displayed on monetized channels or appear on the YouTube sidebar. Again, if you want viewers to actually click on it, take care to include a proper image and a compelling call to action. You can also find an online ad creator service for easy and quick ad creation.
Now you don’t need to beat your brains out trying to figure out how to put together a visually appealing banner ad. To save yourself a lot of time and bother, take advantage of a reliable YouTube banner creator. You can choose among dozens of templates, which can be customized to your liking, and turn them into effective ads in no time.
It’s also important that you familiarize yourself with YouTube’s ad rates to know how much you will need to allocate for your campaign.
Creating a Marketing Channel
Lots of users create their own accounts on YouTube in hope of becoming famous. So, if your goal is to popularize your brand, it’s a great idea to create your own marketing channel on this platform.
You should note that maintaining a channel can be a dreary and time-consuming process requiring your attention and dedication. Your channel’s success is largely contingent on the content you create, so you need to make sure you have all the tools necessary to produce truly engaging and useful videos. This involves thorough planning, shooting, editing, and analyzing your content regularly and consistently.
So, if you’re ready to spend enough time and effort on that, jump on the bandwagon!
- You can also create several marketing YouTube channels, where you can advertize a different category of products or services associated with your brand.
Furthermore, it’s necessary that you optimize your content and thus make it more SEO-friendly. For this, make sure to include relevant and accurate information about the video content you upload to the platform. To optimize your YouTube metadata, learn more about what users tend to search for, check out similar channels, and do keyword research. Also, create a relevant and succinct description of your video. Here, you can also include all the important links and your call to action. Pay special attention to your video transcripts, tags, thumbnails, and subtitles. This is where you can include lots of important keywords and boost your YouTube visibility.
You also want to take advantage of YouTube analytical tools to keep track of your progress and know which areas to improve to get even better results.
